(Genesis 7: 11-13, 23; Matthews 24: 37-39; I Thessalonians 5:3)
For just in those days before the flood they were eating and drinking, marrying and being given in marriage, until the day when Noah went into the ark, and they did not know or understand until the flood came and swept them all away….(Matt. 24: 38-39)
They did not know, consequently, they suffered. The phrase, They did not know implies lack of knowledge about something. Or does it? One can hear something without giving heed, or paying attention to, or not believing it. YAHSHUA uses this as an illustration in Matthews 7: 24-27. He said, So everyone who hears these words of Mine and acts upon them will be like a sensible man who built his house upon the rock. And the rain fell and the floods came and the winds blew and beat against that house; yet it did not fall, because it had been founded on the rock. And everyone who hears these words of Mine and does not do them will be like a stupid man who built his house upon the sand. And the rain fell and the floods came and the winds blew and beat against that house and it fell and great and complete was the fall of it. These two men heard the message. One acted upon it and was saved; the other ignored and suffered the consequences because his heart was hard. They both heard, they both had a choice to accept or not, and both made their decision.
Light from the Word 